We believe everyone is capable of being their own Creative Character. That’s why we started the #BeCreative campaign!
Launched in 2015 on London Live, the campaign uses storytelling to encourage and develop creative thinking in young people at an age where the right support will help them unleash their creative potential!
Our goal is to encourage people to embrace their “creative character”, challenging perceptions of creativity in the process.
This photo campaign brings together a cast of real life characters, each expressing what creativity means to them.
We’re grateful to have the following group of great organisations and individuals support the #BeCreative campaign.