Serious is an adventure about an ambitious young rabbit called Blake Serious, who plans to escape his poor neighbourhood of Serveton and become a success in the big city known as “The Jungle”.

Blake Smithe aka Blake Serious is the main character of Serious. An ambitious young rabbit who plans to escape the poor neighbourhood of Serveton to the big city known as "The Jungle". Blake is a dreamer who decides to get things done! He sets out alone, slowly but surely attracting a team of serious people who each dream big and work hard. Cassy: Cassy is moved to Serveton with her mother when she was two years old and has lived with her Uncle Renald ever since. Anyone who meets her is taken in by her confidence and genuine charm. She's a natural leader, knows what she wants and works hard to get it. She's versatile and is able to lead and follow.