Popup Runway @ The White Lion

Last month we took part in the first Popup Runway fashion event arranged by Catch Project. It was our first major runway event and something we’re looking forward to being part of in 2015.

We quickly found out how different photoshoots are from runway shows. It’s a little like comparing films to theatre productions. Both take a lot of preparation and can get hectic once things get started, but with a live runway show you only have one chance to get it right. Add a live audience waiting and watching and it’s a whole other experience.

Thankfully, we had a great team of people organising the event to make sure everything went according to plan…90% of the plan at least! From models to hair & make up artists to everyone at the White Lion, everyone played their part to put together a fantastic evening.

As well as mayamada, other brands involved – Ounce Clothing, Strip Clothing, All Thingz Nice and See:Saw Clothing especially – put on a great show and a successful Popup Runway.