Earlier this year we were introduced to The Golden Youth Movement a group of ambitious youths doing positive things.
TGYM Fashion Up is TGYM’s first fashion based project designed to connect ambitious youths from London with established and upcoming clothing lines and we were happy to be a part of the project.
Check out a selection of photos show the TGYM guys and girls wearing some of the latest mayamada tees and sweatshirts.
Make sure you follow TGYM on Instagram, Twitter and Facebook.
Here’s a little peak at our most recent photoshoot at Workrate Studio.
We started bright and early (midday) in the studio with the new logo tees and sweatshirts.
We took a break during the day to watch My Wife and Kids. Remember that Show?
Then it was outside to get photos for the ASOS Marketplace.
 
Our friend Jaunty recently release a new video with K-Nite 13 and it features a certain Samurai Chef.
httpvh://www.youtube.com/watch?v=bRw2yElXsD0
You can also check out his interview with Mellow 9 productions about his experiences in the music business and his 2011 trip to Japan. All while sporting the new black kai snapback ^_^
httpvh://www.youtube.com/watch?v=blwEVsGc0iI
Check out both artists and help support London talent. Â Our snapbacks are now available for pre-order right here. Order before Monday 17th and get free delivery on your order.
What month is it? What year is it? December?! Wow, time flies when you’re having fun.
We’ve spent the last few months working on the complete overhaul of the mayamada brand and we’re glad to say we’re almost there.
Way back, in a time when “Classified” still meant classified, we decided to put an end to our previous efforts at selling t-shirts with a smile and have a serious think about how we were doing things and what we really wanted to acheive. We ended up agreeing that starting from the ground up was the best way forward. There were many reasons for this, maybe they’ll be a blog post or two written about what we’ve learned! To put it short for anyone in a similar position to us five months ago: if you feel things aren’t working out, take the time to step back and re-evaluate. You never know what ideas can come about when you take a good look at yourself. We did that and decided we could do better with our brand.
So what’s the new brand about I hear you ask? Well allow me to introduce ourselves…
The new mayamada is all about showing off a positive and quirky confidence. We’re making Japanese influenced clothing inspired by our fantasy world of Japanese television parody. Yes you heard that right, we’re making up our own television network!
Think Japanese TV mixed with Looney Tunes and you’ll get a good idea of where we’re going.
So expect to see…well, anything really. Off the wall television shows starring a random animal cast. Commercials featuring the latest product ideas to come out of our heads and anything related to TV you can think of and we can create.
We’re now gearing up for the launch of our first line of t-shirts and hoodies in January, which brings me to the designs you’ll be able to wear in about a month’s time.
The design reflect what mayamada is about molded to the shape of the mayamada Logo Kai…made up of a whole bunch of words. Look closely and see if you can find them all out.
Everyone likes their music turned all the way up right? How about loud enough to crack skulls, because unless your music causes some long term damage, it can’t be good (just ask Keith Richards).
The first of many shows to feature on the mayamada network. Samurai Chef is a cooking show which a difference. Anyone can judge food by tasting it, that’s been done to death. We say, if you really want to get to know your food…you just have to take a sword to it and see what happens!
These designs will be available on a limited run in January and you can make show you get yours now by reserving a t-shirt now. where also giving 10% off your entire order when you use the promo code “LOGOKAI”…so what are you waiting for?!
mayamada switches on next month.
Stay Tuned…