Websites and Brand Perception

If you’ve been following us on Facebook and Twitter (you are following us right?) you’ll have seen we updated the our website.  We’ve been getting plenty of good reactions from fans and it made me realise how important a website is to the perception of a brand.  So for people in a similar position to us here a few tips from my experience …

Colours are so important to perception in ways that I don’t even fully understand yet!  What I do know is that even I get a different and better feel looking at our new site than the old.

Think about how you want people to feel when they look at your site.  This isn’t just about you favourite colours but about what each one represents and how that relates to your brand.

I’m not even going to get into colour theory because I’d be way out of my depth.  However, you might want to take a look at helpful article from Smashing Magazine we used to get us to think about this.

If you’re selling something, visitors should be able to go on the website and immediately see what you sell.  Don’t make people work for it, because you usually only have a few second before they go back to Facebook so don’t waste time!

If you didn’t know about us, it wasn’t easy to tell what we did looking at our old site.  There’s no question now: T-Shirts (OK, we do hoodies to but stick with me here I’m trying to make a point).

Pictures help in a major way as they let people see your product in action and let people get a better idea of what you are about.  Hopefully they like it and look deeper.i.e. start browsing your shop.

Don’t just keep it to yourself, tell the world.  There’s always a danger of being blind to your creation’s faults,  but your site can always be improved so be on the look out for opportunities to do just that.  It is so important to get feedback from people who have had nothing to do with the development.
It never ceases to amaze me how someone can point out something that I had been staring at for ages, but never even noticed.  Plus,  getting people involved engages your audience and makes them feel part of the process, which is a good thing.

And on that note…What do you think of the new site?  How important is the website to a brand?  Let us know your thoughts here or on our Facebook page.

Don’t forget we also have to new tees ninjastar and superstar, available now in male and female.  Check them out!