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It’s been a while since our last photoshoot and here we are again, this time near Brick Lane (btw, great for curries if you are in that part of London). As you probably know, we have 3 new designs on the way and the aim of the shoot was to to capture the essence of each with the use of somewhat quirky yet related props.

The day started off pretty early (well early for a Saturday if you ask me). As you would expect, the models had to be made-up and changed  before we made our way to Spitalfields market where our Word Salad T-shirts were shot.

The idea was to create a visual pun by including a bowl of salad sprinkled with colored magnetic letters and chopsticks . We asked the models to have fun with the props and as you can see, they had a great time.

Not too far away we took the pictures for the Serious Sound design which is about about music and good vibes. The props were a combination of a vinyl record and headphones – why you would want to walk around with a vinyl out of its sleeve is anyone’s guess but it’s quirky so we ran with it 🙂 .

Finally, we found a wall with somewhat odd graffiti and this served as the location for our Cut the Cake tee shots. The prop here is a rolling pin, often used for baking … or bludgeoning if that’s your forte.

Over all it was a great day and we’ll feature the final pictures on our brand spanking new site so look out for further announcements over the coming weeks!