As we continue to make progress with the mayamada re branding.  I’ve taken to reading a lot more about this whole t-shirt business thing.  Reading books on branding, business etc.  Checking out blogs and other brands is also a really good way of getting to know the industry, seeing what’s out there and being inspired by other peoples efforts (there’s some seriously good stuff about).

But I was really surprised by this brand I discovered via an article on IAMTHETREND.  The founder Local Advancers posted some good tips for start up a t-shirt brand too.  One that really spoke to me was the call to visualise every detail of your brand.  I learned (and still am learning ) this the hard way.

I think if you are going to start something and do it properly, you have to have the end in mind.  Visualising every aspect of the brand i.e. what the brand means, how the designs will look, how the tees will wear, what the packaging will look like etc is crucial to making a consistent and hopefully successful brand.

What’s significant about though this is the founder’s age: only 15 years old.  Now I don’t know about you but I was nowhere near starting a business when I was that age and I’m only slowly getting the hang of things now.  So to see that kind of drive at a young age is remarkable (and doesn’t make me feel like I’ve wasted the last 10 years of my life at all!).  What’s more is the t-shirt design look good, check out the site for yourself.

I just hope our launch will be as solid.