mayamada

Imagine More Wins.

Bring your crew, bring your curiosity. Competitions, talks, and a level-up for the culture. “Do I Look Like A Gamer?” is the UK’s leading diversity-in-gaming campaign — and everyone can win.

The games industry continues to shut out diverse talent before they even reach the door. We exist to change that through events, sponsorships, and a campaign that celebrates players and makers from every background.

We all know the numbers don’t add up. The games industry has a representation problem and the organisations that can actually shift it are the ones willing to put their name behind something real. “Do I Look Like A Gamer?” gives you that: a campaign with genuine credibility, events with real attendance, and outcomes you can take back to your team. Let’s do something that matters.

📄 Download the campaign deck ✉ Become a campaign partner

Get Involved in the Campaign

Three ways to connect with “Do I Look Like A Gamer?” right now.

❝ Campaign Voices

“A gamer is someone who believes that art can be found in all kinds of media.”
Agneta Canadas Pujadas — University Student, Game Design & Animation
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Services We Offer

“Do I Look Like A Gamer?” Campaign Partnership

Four tiers of brand sponsorship within the annual campaign. From logo placement through to headline partnership with full campaign integration.

“Do I Look Like A Gamer?” Awards Sponsorship

Headline or category sponsorship of the Players & Makers Awards, celebrating diverse talent in gaming and placing your brand at the centre of a landmark industry moment.

“Do I Look Like A Gamer?” Gaming Event

Commission a bespoke gaming event under the campaign branding. Designed to engage diverse communities and generate content, data and impact stories.

1st

Get in Touch

Tell us what you’re working on. Fill in our enquiry form or drop us an email and we’ll get back to you to set up an initial conversation.

2nd

Consultation & Custom Brief

We’ll listen first. In a scoping session we learn about your goals, audience, and timeline, then create a proposal tailored specifically to your organisation.

3rd

Delivery & Impact

We deliver to the brief, keep you informed throughout, and provide clear outcomes so you can see and share the impact of what we created together.

Common Questions

Frequently Asked Questions

▼  What is “Do I Look Like A Gamer?”

“Do I Look Like A Gamer?” is our annual diversity-in-gaming campaign and one of the UK’s leading initiatives pushing for better representation in the games industry. It brings together events, sponsorships, awards, and community activations under one mission: a games industry that reflects the people who actually play.

▼  How can our organisation get involved with “Do I Look Like A Gamer?”?

We offer several tiers of partnership from logo placement through to headline campaign integration, awards sponsorship, and bespoke gaming event delivery. If you have DEI goals and want to connect authentically with diverse gaming communities, let’s talk.

▼  Who attends “Do I Look Like A Gamer?” events?

Our events bring together diverse gamers, creative professionals, industry figures, and people who simply love games but haven’t always felt represented in gaming spaces. It’s a genuinely mixed room, and that’s the point.

▼  Why does diversity in gaming matter for brands?

The games industry has a well-documented representation problem. “Do I Look Like A Gamer?” gives brands a credible, community-rooted platform to show up publicly with real events and measurable outcomes.

▼  Can you deliver a bespoke gaming event under the “Do I Look Like A Gamer?” banner?

Yes. We can design and deliver a gaming event specifically for your organisation, tailored to your audience and goals.

Who We Have Worked With

Here are some of the organisations and brands we have worked with over the years. Get in touch to discover how we can work together to make something great happen!