The games industry continues to shut out diverse talent before they even reach the door. We exist to change that — through events, sponsorships, and a campaign that celebrates players and makers from every background.
We all know the numbers don’t add up. The games industry has a representation problem — and the organisations that can actually shift it are the ones willing to put their name behind something real. “Do I Look Like A Gamer?” gives you that: a campaign with genuine credibility, events with real attendance, and outcomes you can take back to your team. Let’s do something that matters.
What We Offer
“Do I Look Like A Gamer?” Campaign Partnership
Four tiers of brand sponsorship within the annual campaign — from logo placement through to headline partnership with full campaign integration.
“Do I Look Like A Gamer?” Awards Sponsorship
Headline or category sponsorship of the Players & Makers Awards — celebrating diverse talent in gaming and placing your brand at the centre of a landmark industry moment.
“Do I Look Like A Gamer?” Gaming Event
Commission a bespoke gaming event under the campaign branding — designed to engage diverse communities and generate content, data and impact stories.
Get in Touch
Tell us what you’re working on. Fill in our enquiry form or drop us an email and we’ll get back to you to set up an initial conversation.
Consultation & Custom Brief
We’ll listen first. In a scoping session we learn about your goals, audience, and timeline, then create a proposal tailored specifically to your organisation.
Delivery & Impact
We deliver to the brief, keep you informed throughout, and provide clear outcomes so you can see and share the impact of what we created together.
Get Involved in the Campaign
Three ways to connect with “Do I Look Like A Gamer?” right now.
Meet the Campaign 40
40 players and makers from all walks of life — sharing their stories, their games, and what it really means to be a gamer. Browse the full cohort and be inspired.
Meet the 40 → (opens looklikeagamer.com)
Cupcake & GamePad Social
Our next community event — a relaxed, inclusive space to play games, meet people, and be part of a growing movement celebrating diversity in gaming. All are welcome.
Get your tickets → (opens looklikeagamer.com)
Players & Makers Awards
Celebrating inclusion, creativity, and community in games. Nominate someone making a difference — from Rising Star to Industry Mentor — before submissions close 16 September.
Nominate someone → (opens looklikeagamer.com)Common Questions
Frequently Asked Questions
▼ What is “Do I Look Like A Gamer?”
“Do I Look Like A Gamer?” is our annual diversity-in-gaming campaign — one of the UK’s leading initiatives pushing for better representation in the games industry. It brings together events, sponsorships, awards, and community activations under one mission: a games industry that reflects the people who actually play.
▼ How can our organisation get involved with “Do I Look Like A Gamer?”?
We offer several tiers of partnership — from logo placement through to headline campaign integration, awards sponsorship, and bespoke gaming event delivery. If you have DEI goals and want to connect authentically with diverse gaming communities, let’s talk.
▼ Who attends “Do I Look Like A Gamer?” events?
Our events bring together diverse gamers, creative professionals, industry figures, and people who simply love games but haven’t always felt represented in gaming spaces. It’s a genuinely mixed room — and that’s the point.
▼ Why does diversity in gaming matter for brands?
The games industry has a well-documented representation problem — and the organisations best placed to shift that are the ones willing to show up publicly. “Do I Look Like A Gamer?” gives brands a credible, community-rooted platform to do exactly that, with real events, real attendance, and outcomes you can take back to your team.
▼ Can you deliver a bespoke gaming event under the “Do I Look Like A Gamer?” banner?
Yes. We can design and deliver a gaming event specifically for your organisation — built around the campaign mission, tailored to your audience and goals, and generating content and impact stories you can share.
Wins In Action
Who We Have Worked With
Here are some of the organisations and brands we have worked with over the years. Get in touch to discover how we can work together to make something great happen!
